7 Actionable Strategies For Greater Social Media Impact

7 Actionable Strategies For Greater Social Media Impact

With the growing expanse of social options to create model awareness, do you know the place you ought to be hanging out?

It is inconceivable to be in every single place, so choose two or three platforms where your clients and prospects are hanging out and post, share, and comment regularly. To get probably the most out of your efforts, listed below are my top 7 actionable strategies to ensure your brand is receiving optimum impact.

1. Embody an Engaging LinkedIn Headline or Facebook Intro: Don't say you're "Self Employed" or a "Enterprise Consultant." Instead, inform individuals exactly what you are able to do for them; for example, "Copywriter, Marketing Strategist & Brand Storyteller to Accelerate Your Sales & Profits."

2. Write a Compelling Summary or About Section: Answer the question, "what do you do?" As with all your marketing messages, write from your buyer's point of view. So what challenges do you clear up or solutions do you provide - that means the outcomes that your prospects receive when working with you?

3. Update Your Contact Info: Please, please, please embody your phone number, your complete address for those who're a storefront (link to Google Maps), and a link to your Website. I am probably not the only one who has been on the road searching for a particular store and feeling frustrated as I scroll round trying to find an address or phone number. And equally, I've arrived at closed stores, even though their hours are listed as being "OPEN." If you happen to change your working hours, change your Website and all social media listings!

4. Use Brand Images: When it comes to graphics, make sure to use a professional headshot and not a cute image of your dog. Seriously! This is your brand we're talking about. Embrace a branded cover picture or background image as well - don't go away the default blue background (LinkedIn) or blank space. This could be your first impression - make it an incredible one!

5. Customise Visual Content: Every social platform has its own design standards when it involves graphic measurement, so make sure you dimension your graphics accordingly. I use Canva to create my graphics as they make it easy to resize an image for numerous platforms with a quick click of a button and a few minor design adjustments.

6. Share Your Videos: According to LinkedIn expert. Goldie Chan, movies get shared 3 times more than static images. Create short (one to 2 minutes or less) movies that clarify a point, teach a lesson, or supply a useful tip. Add your brand and a call to action.

7. Create a Social Media Calendar: By creating a framework of posts, you can easily share content material that resonates with your audience and promotes your brand effectively. Use an Excel spreadsheet or download a free template on-line to get started. List the products and providers that you need to promote every week along with inspirations (Motivation Mondays or Fun Fridays), buyer tales, blog posts, video tips, shared articles, etc. The list is endless. Making a framework for each week or each month takes the headache out of deciding what to submit each day and make sure you're not too salesy. These are "social" platforms, not a sales call.

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